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Consumerism focus and global market insights are key to innovation

When developing, funding, scaling and evolving innovation projects, it's key to gain insights from around the world – and to keep consumer top of mind, HIMSS innovation expert Ian Hoffberg says.
By Mike Miliard , Contributing Writer

When developing, funding, scaling and evolving innovation projects, it's key to gain insights from around the world – and to keep consumer top of mind, HIMSS innovation expert Ian Hoffberg says.