Adidas

Wearable giant Fitbit and fitness apparel company Adidas have just released their latest running-specific training wearable, the Fitbit Ionic: Adidas edition.

The Nike Training Club app Since Under Armour created its Connected Fitness platform with three major fitness app acquisitions, it has thrown down the gauntlet when it comes to owning online engagement and sales.

Runtastic, the Austrian fitness app company that was recently acquired by Adidas, announced its second wearable fitness tracker, the Runtastic Moment.

Next week Ralph Lauren will start selling a line of shirts, called PoloTech, which have embedded fitness tracking sensors, thanks to a partnership with OMsignal announced last year.

Apparently Under Armour isn't the only apparel company that can play the fitness app game.

According to a report from Engadget (and some new pages on Adidas' website), Adidas is gearing up to open its miCoach platform to developers.

Microsoft's rumored smartwatch is said to look like a thinner Nike+ FuelBand Microsoft plans to release its own smartwatch with 11 sensors as soon as October, according to tech news site Tom's Hardware.

Image Source: Keller Sports' online store, which is showing the device as currently not for sale.

During the keynote of the Google I/O developer conference today, Google Play Product Manager Ellie Powers announced a new fitness platform for digital health app and device developers, called Google Fit, that aims to help people better track their fitness goals.