Android health apps
Last week, Rich Wong, partner at investment firm Accel Partners, said he sees more potential for mobile health apps and devices built on Android platforms than Apple, according to a report from Venture Beat.
The most frequent user of health and fitness apps for iPhones are mostly mothers between the ages of 25 and 54 who are sports fans and who generally lead healthy lifestyles, according to a recent study that tracked 6,800 health and fitness apps and about 100,000 people who used them.
Source: IDC Health Insights
Health payers should look to the retail industry to improve their consumer health engagement strategies, a new paper from IDC Health Insights argues.