Baby Boomers

Panelists and speakers explored the use and adoption of technology for senior living at the Seniors and Caretakers: Living Independently event.

The more than 76 million baby boomers in the US are a ripe market for companies building digital health devices and services, but few such companies have successfully designed their offerings for the demographic.

As a group, about 35 percent of baby boomers were interested in using their smartphone to learn about and better manage their own health, according to results from a survey conducted by academic researchers in late 2010.