Balanced

Balanced cofounders Katie Reed and Kelly Froelich
Balanced scores $6.5M for digital fitness focused on older adults
By Emily Olsen | 10:18 am | February 10, 2022
CEO Katie Reed said the startup will use the funding to hire more trainers and add to its content offerings.
Balanced co-founders Katie Reed and Kelly Froelich
Balanced is catering to seniors with its new fitness platform
By Emily Olsen | 10:32 am | November 01, 2021
Balanced CEO Katie Reed said general virtual fitness platforms may not take seniors’ needs into account, and options geared toward older adults can be too clinical.