BIO 2015
Participants in MIT's 2014 Hackathon with MGH and Samsung.
Personalized medicine was a hot topic at the BIO conference in Philadelphia, but in a session on digital health and patient engagement, payer and provider panelists also talked about how, in order to really drive medication and treatment adherence, patient engagement also has to be personalized.
Pfizer Head of Clinical Innovation Craig Lipset
In 2011, Pfizer announced a novel clinical trial that would be fully remote, with every aspect of the trial being handled either online, over the phone, or by mail.
Innovation in digital health won’t come in a gradual, incremental way, but rather through dramatic re-imaginings of care.