Center for Connected Health
Personalized medicine was a hot topic at the BIO conference in Philadelphia, but in a session on digital health and patient engagement, payer and provider panelists also talked about how, in order to really drive medication and treatment adherence, patient engagement also has to be personalized.
The key to cracking patient engagement isn't better kinds of technology, it's understanding patients better.
Researchers from Harvard and Stanford have published a paper in the Journal of Medical Internet Research (JMIR) that explores how much public data exists on Facebook about several popular health conditions.