contraception app

The company aims to expand on third-party thermometers that can be used with its FDA cleared birth control app.

Researchers analysed key characteristics of over 600,000 menstrual cycles and data from nearly 125,000 women from Sweden, the UK and the US using the Natural Cycles app.

The UK’s Advertising Standards Authority (ASA) has found a Facebook ad describing Natural Cycles as a "highly accurate contraceptive app" and a "clinically tested alternative to birth control methods" to be misleading after receiving three complaints about the paid-for post.

The FDA announced today that it will allow marketing of Natural Cycles’ contraception app in the US for pre-menopausal women aged 18 years and older.

Natural Cycles, an app that bills itself as a contraceptive and fertility tracker, has again found itself the target of regulatory investigation due to claims made in its advertisements.