D2C health apps

The service was unable to generate adequate revenue with its D2C model, which asked patients for a $3,000 enrollment payment alongside $20 in monthly fees.

Joyable, a San Francisco-based behavioral health technology startup has layed off 20 people (half its staff) and pivoted its business, with plans to refocus on its enterprise emloyee wellness offering rather than the direct-to-consumer business that has been the company's main focus up until now.