digital fitness
CEO Katie Reed said the startup will use the funding to hire more trainers and add to its content offerings.
The Peloton Guide will cost $495 and be available in the U.S. and Canada in early 2022.
Balanced CEO Katie Reed said general virtual fitness platforms may not take seniors’ needs into account, and options geared toward older adults can be too clinical.
This deal comes only a few months after Pear Sports purchased Functional Solutions.
In the company’s second quarter earnings call, Under Armour CEO Kevin Plank told investors that Under Armour is the ideal company to create a connected health dashboard for consumers.