Fitbit Ace
The company is launching the Fitbit Ace 3 for $79.99.
The newly announced devices are courting consumers who have not yet delved into the world of fitness wearables.
Fitbit has officially launched the Fitbit Ace, the company's first activity tracker designed for children, specifically kids ages 8 and older.
Despite the expected declining sales numbers, Fitbit affirmed its focus on digital health, during its Q1 earnings call.
Come this spring adults won’t be the only ones with their own line of Fitbit trackers.