Fitbit Care
The company anticipates some earnings losses and a gross margin contraction in the earlier part of 2019, but hopes its health business will exceed $100 million before the end of the year.
In its Q3 2018 earnings call, the company said that diversifying its business model has help stem losses from the declining fitness tracker market.
Speakers from Fitbit, Johnson & Johnson discussed motivation and behavior change at the Connected Health Conference in Boston.
Born directly from its acquisition of Twine Health earlier this year, Fitbit Care is a connected health platform for health plans, employers, and health systems.