health rewards platform
Apple, Aetna execs stress personalization, privacy features in new Attain wellness incentive program
At yesterday's Attain launch in Boston, Aetna and Apple heads broke down how the program will work and stressed transparency in data sharing.
Rewards-based systems work to bring people into an online health management program, but they don't do much to encourage sustained engagement, according to a study recently published in the Journal of Internet Medical Research.