Highmark

Eric McCready, director of digital solutions at J.D. Power, told MobiHealthNews that health insurance companies should learn from other industries' use of digital properties.  

Highmark members with low back pain can now get a prescription for the VR company's FDA-cleared RelieVRx.  

Also: Kaiser Permanente doubles down on the cloud with Accenture and Microsoft; Boehringer Ingelheim arms its reps with BreezoMeter's air quality data.

On it's third quarter earnings call, Teladoc announced continued growth and a number of new customers, but also stopped to address what appears to be growing investor unrest about the per member per month (PMPM) payment model, likely inspired by competitor Doctor on Demand.

American Well Even as Teladoc and American Well fight out their legal battle over patents, the two companies continue to duke it out in the marketplace as well, as does another challenger, Doctor on Demand.

Iagnosis, parent company of virtual visit skin care company DermatologistOnCall, announced that starting in 2015, health insurance company Highmark will cover web-based dermatologist visits for its commercial members in Pennsylvania, West Virginia, and Delaware.