IQVIA
Some 140 prescription digital therapeutics have been cleared for patient use at home, and more than 220 therapies are used in digital care or clinics, according to an IQVIA report.
The companies will use IQVIA's Orchestrated Customer Engagement Platform to create Salesforce's Life Sciences Cloud for healthcare professional customer engagement.
As physician workloads in increase, technology is helping providers efficiently connect with pharma reps.
More than 90,000 digital health apps were released last year – an average of 250 per day – according to the IQVIA Institute for Human Data Science's 2021 trends report.
The collaboration follows the launch in 2018 of AppScript One Click Studies on EMIS Web.
Pharma companies are increasingly embracing the use of wearables and other connected devices to streamline and improve data collection in clinical trials.