Lose It!
While Under Armour, Apple, and Weight Watchers, have all, to varying degrees, become more involved in the calorie-tracking mobile app space, Lose It, one of the original innovators, has been quietly chugging along, capping its funding at $7 million because, according to CEO Charles Teague, the company has been profitable since at least last March.
Palo Alto-based HealthTap has released a ranking of health, wellness, and medical apps based on the public endorsements of thousands of doctors who use the HealthTap AppRx platform.
According to a small study at Arizona State University, tracking weight loss on a smartphone leads to more consistent tracking than paper and pencil.