Medscape

Over a roughly two-year period, Medscape Consult saw more than 310,000 physician users hailing from 171 different countries across the world.

Internet Brands subsidiary WebMD, which also oversees the Medscape brand of physician-facing mobile and web-based educational content, has acquired Jobson Healthcare Information, another healthcare content group, for an undisclosed amount.

WebMD's Medscape team is working on a new clinical reference app called Medscape Consult that will include an option for doctors to "crowdsource" clinical advice from their colleagues.

The next big step for WebMD will be to start to move WebMD and Medscape content beyond their home websites and out onto social media sites, CEO David Schlanger said in the company's Q2 earnings call.

Eighty four percent of patients said they should be able to use technology to help their doctors make a diagnosis, while 69 percent of physicians said patients should use such tools to help them form a diagnosis.

WebMD updated its consumer-facing health app this week: it now integrates a user's biometric data from certain activity trackers, wireless scales, and glucose meters.