mobile health advertising

WebMD focuses on content, social media as users flock to mobile
By Jonah Comstock | 10:21 am | August 03, 2015
The next big step for WebMD will be to start to move WebMD and Medscape content beyond their home websites and out onto social media sites, CEO David Schlanger said in the company's Q2 earnings call.
HCA invests in Sharecare for new patient engagement offering, innovation lab
By Jonah Comstock | 07:58 am | January 13, 2015
Sharecare, the health and wellness engagement platform founded by WebMD founder Jeff Arnold and television personality Dr.
FitAd aims to be mobile health app, wearables-focused ad network
By Brian Dolan | 10:35 am | December 22, 2014
Apple made headlines earlier this year when it announced that health app developers that pulled shared data from other apps via Apple's HealthKit could not give that data to third parties, including advertising networks.