Nike+
The Nike Training Club app
Since Under Armour created its Connected Fitness platform with three major fitness app acquisitions, it has thrown down the gauntlet when it comes to owning online engagement and sales.
In a rare interview with Outside Magazine, Jay Blahnik, Apple's director of fitness for health technologies, spoke about the Apple Watch's impact on users' fitness since it launched, the importance of the Stand ring, and how integration with third-party apps will change the game.
Nike and Apple have agreed to settle a class action lawsuit, first filed two years ago, that claimed the companies made misleading statements about the Nike+ FuelBand's ability to track calories, steps, and NikeFuel.
Of wearable fitness device makers, Fitbit spent the most on advertising its devices last year, investing $21.
RunKeeper's current Spotify integration.
When Nike reportedly laid off most of its Fuelband engineering team in April, it seemed like the end of Nike's independent association with wearables, despite an official statement saying they would support the device "for the foreseeable future.
Samsung might partner with Under Armour to market Samsung's wearable health devices, according to a report from Yonhap News.
During the keynote of the Google I/O developer conference today, Google Play Product Manager Ellie Powers announced a new fitness platform for digital health app and device developers, called Google Fit, that aims to help people better track their fitness goals.
A little over a year ago, Nike made headlines when it announced that it was not working an Android app for its Nike+ FuelBand users.
Activity tracker shipments reached 2.