NPD Group

Prediction: Smartwatch adoption will approach fitness tracker adoption by end of 2016
By Jonah Comstock | 10:17 am | April 27, 2015
The NPD Group is predicting that 9 percent of American adults will own a smartwatch by the fourth quarter of 2016.
Is Fitbit's opt-out drawing the battle lines against HealthKit?
By Jonah Comstock | 08:15 am | October 09, 2014
Ever since Apple announced its HealthKit developer toolkit, which aggregates data from a number of different self-tracking apps and devices, it's been a foregone conclusion that Fitbit would be connected.
After 2015, NPD expects the wearable market to decline briefly, China to dominate
By Aditi Pai | 10:23 am | May 29, 2014
The wearables market, including activity trackers, smart watches, and head-worn displays, is expected to ship 48 million units in 2014 and 91 million in 2015, but after that, the market is expected to slow down for one or two years "as consumers rebound from the initial hype", according to a report from the NPD Group.