OptimizeRx
This is the company's second platform-focused expansion within the last year.
Also: MDLive hires Mindy Heintskill as new chief marketing officer; OptimizeRx names Stephen Silvestro its first commercial officer.
Also: Quartet Health, BCBS of North Carolina launch mental health initiative; Push Doctor deploys Datix's modules.
The deal allows OptimizeRx to include CareSpeak's adherence-boosting patient engagement features into its larger platform.