Physicians Interactive

One of the tidbits in Ashlee Vance's much-talked about Elon Musk biography is that the Musk brothers conceived of, and quickly rejected, an idea that would have put them at the forefront of the digital health space way back in 1994.

Physicians Interactive (PI), the digital health marketing company that offers medical reference apps and resources like Omnio to physicians, has acquired Waltham, Massachusetts-based Quantia Communications, parent company of physician social network QuantiaMD.

Apple made headlines earlier this year when it announced that health app developers that pulled shared data from other apps via Apple's HealthKit could not give that data to third parties, including advertising networks.

Physicians Interactive (PI), the digital health marketing company that offers medical reference apps and resources like Skyscape and Omnio to physicians, has acquired one of the oldest, online consumer health brands, MedHelp, for an undisclosed sum.