Text4Baby

Text message reminders that were tailored or included a reminder doubled the chance that expectant and new mothers would receive an influenza vaccine in a new randomized trial of Text4baby, a texting service for new mothers, published in the American Journal of Preventive Medicine.

A recent study conducted by Mathematica Policy Research and Public Health Institute found that Text4baby subscribers are engaged with the texting program, would recommend it to others, and have gained knowledge about critical maternal and child health topics after using it.

A new randomized control trial of Text4Baby in military families returned mixed results -- women who engaged in the intervention were more aware and knowledgable about healthy pregnancy strategies, but, at least during the four-week study period, this was not reflected by any significant change in behavior.