Tictrac

While Novartis' recent partnership with Google and its longtime relationship with Proteus have indicated that the pharma company has an interest in digital health, a page on the company's website, added this summer, lays out its broad vision and explicit interest in mobile health specifically.

Health tracking and analytics platform Tictrac has partnered with Novartis to launch an awareness campaign, called The 7-Day Challenge to Live Like You, for multiple sclerosis (MS).