Under Armour
The fitness apparel brand said it will be throwing all its weight behind the MapMyFitness platform in an effort to better focus its digital strategy.
Under Armour has notified users of its MyFitnessPal food and nutrition app of a large-scale user data breach that occurred in late February.
While Under Armour, Apple, and Weight Watchers, have all, to varying degrees, become more involved in the calorie-tracking mobile app space, Lose It, one of the original innovators, has been quietly chugging along, capping its funding at $7 million because, according to CEO Charles Teague, the company has been profitable since at least last March.
Today at CES 2016 in Las Vegas, IBM Watson Health announced a new partnership with Under Armour, as well as sharing new information about its partnership with Medtronic, announced last April.
The event once known as the Consumer Electronics Show, CES, is upon us once again, and once again we're ringing in the new year with a range of health and fitness device announcements from both established players and new upstarts.
After spending hundreds of millions to acquire some of the leading health tracking platforms in the market a year ago, Under Armour is upping the ante again, this time on the hardware side, with a new suite of health devices, its calling UA HealthBox.
Less than a year after Under Armour and HTC announced a partnership to create digital health products for athletes, a report has surfaced that the companies plan to launch a smart scale, according to AndroidHeadlines.
Sports Authority, a sporting good retailer, has launched its first fitness app, called BodyFit, which offers users access to more than 100 personal training videos.
Fitbit Surge
The Consumer Electronics Association (CEA), which puts on the massive CES event in Las Vegas every January, just published a set of voluntary guidelines for how technology companies should approach privacy and security for personal wellness data collected by wearable devices and other connected wellness devices.
The Nike Training Club app
Since Under Armour created its Connected Fitness platform with three major fitness app acquisitions, it has thrown down the gauntlet when it comes to owning online engagement and sales.