workout app
The fitness apparel brand said it will be throwing all its weight behind the MapMyFitness platform in an effort to better focus its digital strategy.
A new analysis of published RCTs did see significant benefits among short-term and single-focus app interventions, but noted that "relatively few high-quality studies have been conducted" in this area.
The free virtual service plans to add more premium offerings before the end of the year.
Fitplan's subscription service provides consumers with video workouts developed by well-known trainers.
The Series A funding will continue to fuel the European startup's push into global markets.
Amsterdam-based fitness app company Virtuagym has raised $7 million (6 million euros) in its second round of funding.