fitness
The company plans to use the funds to recruit more clients and create a benefits program for its coaches.
The disposable adhesive patches measure biomarkers like sweat and sodium loss, which are combined with external fitness and nutrition data to generate personalized workout and recovery recommendations.
The device reportedly will include a cellular connection and could tie in with third-party health and wellness services, such as those offered by Peloton.
The feature launches with four 25- to 40-minute episodes headlined by Dolly Parton, Draymond Green and others.
The fitness apparel brand said it will be throwing all its weight behind the MapMyFitness platform in an effort to better focus its digital strategy.
Like others in the space, the 43-year-old owner of the NordicTrack, Freemotion, ProForm and iFit brands has seen revenues rise amidst social distancing.
The clothing and lifestyle brand backed Mirror in 2019, and had been working with the startup on branded workout content.
The company will be working on new virtual workout content and broader sales and marketing efforts within the U.S.
The Tempo Studio cabinet carries a large screen and 3D camera, which combines with artificial intelligence to monitor the user's movements mid-workout.
Crunch Fitness, Orangetheory, YMCA and Basecamp are the first to rollout new device integrations and workout rewards as part of the Apple Watch Connected program.