smartwatches

In advance of the start of the holiday shopping season, Argus Insights has released a report on consumer perception and demand for wearables, based on the research firm's analysis of 6,000 global reviews and social media conversations.

Seventy percent of US consumers own a smartphone, while just 5.

Thirteen percent of consumers plan to purchase a health or fitness wearable device within the next year, according to a survey of 2,000 consumers from Acquity Group, a subsidiary of Accenture.

An estimated 330 million smartwatches will ship worldwide by 2018, up from less than 4 million in 2013, according to a recent projection from research firm ON World.